Key Takeaways for Medicare Marketers: Insights on Senior Media Trends
When Media Logic’s Healthcare Group Directors Josh Martin and Denise Carney-Jones analyze survey data, they don’t just see numbers—they see strategic opportunities for healthcare marketers.
In this conversation, Josh and Denise explore our latest Consumer In-Sight Media Preferences Survey of Older Adults, discussing key questions that matter to healthcare marketing teams:
- What findings are surprising?
- What traditional media still reigns?
- What is the state of the smartphone revolution?
- Does digital confidence relate to digital-first response?
Watch to see how smart marketers can navigate the complex multi-channel preferences of this crucial demographic.
For the complete survey data and detailed findings discussed in their analysis, explore the full report here.
