Author: Phyllis Sternberg Niner

A graphic shows three scenes of caregivers supporting older adults in daily lives to introduce this blog on caregiver support in Medicare plans..

Caregiver Support: A Strategy Worthy of Payer Attention

Caregivers are not only valuable contributors to the health care system, but they can also influence member shopping decisions on Medicare and other plans, and they are payer members and patients themselves. While the current trend toward value-based care emphasizes patient centricity, it stands to reason that payers that also develop and communicate benefits which support caregivers will improve outcomes all the way around. Understanding the caregiver landscape and their unmet needs is key to informing strategies to address them.

HC Insights - population health management benefits

How to Leverage Population Health Management to Increase Medicare Advantage Enrollment

Many Medicare Advantage plans focus on chronic condition management once an individual is a member; however, they may gain more competitive advantage and engagement by better leveraging their benefits for chronic condition management during acquisition periods. Our blog has top-line suggestions for communicating population health management benefits to age-ins and potential switchers.

HC Insights - Population Health Management as a Differentiator

Population Health Management as a Health Plan Differentiator for Medicare Advantage

It's well known that the Medicare Advantage market has becoming increasingly crowded. During this past AEP, Medicare shoppers had, on average, 39 MA plans from which to choose – an all-time high — so it's more important than ever for payers to find ways to stand out. We believe that one of those ways should include better merchandising and promotion of population health management programs.

Blog image shows an older women and a younger girl dancing and the CVS logo

What to Learn from CVS on Chronic Condition Management Communications

As is with most people scanning scores of emails in their inboxes, the ones that stand out to me are the ones that speak to me, personally. Recently, an email from CVS caught my eye and undoubtedly won engagement with others like myself because the email is personally targeted, built on trust and educational. The approach and simplicity offer a lesson for payers and population health management regarding chronic condition management communications. Sometimes, all people need to be nudged to better health is simple, relatable communication.

Telepsychiatry – Health Insurers: If You’ve Got It, Flaunt It

Amongst the many areas where healthcare provider shortages exist, one of the most critical is in mental healthcare and psychiatry. Telepsychiatry presents a new opportunity for patients, providers and health plans, alike. Here are three guidelines for optimizing utilization of telepsychiatry services.

Improve Your ROI on Telemedicine Through Better Employee Communications

Despite an impressive increase in the adoption of telemedicine coverage, only 3% of U.S. employees offered the service actually made use of it, falling far short of the ideal minimum of a 30% utilization rate. Employers can help close the utilization gap with a smart communications approach that relies on appropriate channels and the right messaging.