We’re seeing financial services brands leverage major sponsorships in pursuit of specific business objectives. For example, Visa, Amex and Mastercard recently activated their sponsorships of premium events to increase trial and use of contactless payments.
Chase may be the first issuer to add contactless technology to the majority of cards, but Amex also appears on top of the contactless movement, particularly with its most lucrative portfolios.
With marketing that is consistent, compelling and relatable – particularly among its Millennial cardmembers– Amex brings high focus and a big investment to “Pay It Plan It,” which allows Amex cardmembers to designate purchases of all sizes for payment in new ways and with greater control.
Earning Millennial hotel loyalty can be a challenge. Here's why it's worth it... and how your hotel co-brand can engage this critical audience.
With deep market saturation, continual launch of new programs and reinvention of existing programs, there is a high degree of churn and upward pressure on brands' credit card reward programs. However, these marketing communications create opportunities to build customer loyalty.
If you are marketing an airline and lodging co-brand credit card or a bank branded card with travel rewards to affluent travelers, consider focusing on the subsegment called “A Taste of First Class.” Here’s what we know about them (and how we arrived at this recommendation).
New marketing shows Amex has a strategy in place to improve acceptance stats and perceptions.
Whether your customers and prospects are viewing your advertising on desktop or on mobile, a recent study showed certain online ad formats are not well received (to put it mildly). It makes use of digital advertising best practices extremely important.
Grand Opening Celebations (GOCs) will continue to thrive as banks across the U.S. better understand their communities (and their expectations)... and know who will show up and party right along with them.
Goldman Sachs is investing heavily in marketing a new lending platform. Here's our take on the brand's approach, which includes social media and traditional direct mail.