Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
We've identified the “next normal” list of affluent marketing tips. From striking the right tone to revisiting affluent basic requirements like top-notch customer service, these tips can help shape your affluent marketing campaigns for 2020 and beyond.
Based on informed best practices and research, Media Logic’s financial services marketing experts have identified a list of affluent marketing “must-haves.” From looking the part to hitting the right tone, these tips will help you shape – or re-assess – your affluent marketing campaign.
To be effective, brands must not only find the right messaging, but also choose the most effective channels. Understanding the channels -- and how Millennials use each one -- can help marketers turn the challenge of targeting this segment into an opportunity.
Consider this: 53% of Millennials do not believe one bank offers anything different from another. So what’s required? The right messaging – content that can make a financial services brand stand out.
To be effective in marketing to Millennials, brands must not only find the right messaging, but also choose the most effective channels. Understanding the channels – and how Millennials use each one – can help brands turn the challenge of targeting this segment into an opportunity.