In year three of our Senior Media Habits Study, we take a look at the ways COVID-19 has affected the media consumption of seniors.
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.
For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.
CMS' 'What's Covered' app is the latest example of how digital technology and communications are becoming more and more a part of seniors' everyday lives, especially as trailing Baby Boomers age into Medicare.
Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.
Targeting the 65+ audience requires an integrated, diverse media approach. Use results from Media Logic’s 2018 Media Habits Study to optimize channel selection and reach current and potential customers effectively.
As the Baby Boomers are entering retirement age and beyond, we’re coming to know a different kind of senior – one who’s physically active, adventurous, self-reliant and tech-savvy. Here's what it means for your Medicare marketing...
In what may be a wake-up call for the healthcare industry, it seems that today’s seniors are not only more tech-savvy than previously assumed -- they’re actually looking to use technology and digital tools to actively manage their healthcare.
Shopping when there are so many choices can be overwhelming. As a result, a part of any payer’s marketing strategy has to be to simplify the process for seniors while standing out in a crowded field... and the initial enrollment is the most crucial time to earn customers.
Seniors and boomers do rely on the Internet for information… a fact that ought to cause marketers in all sectors, including healthcare, to reevaluate media and content outlets for their direct-to-consumer (DTC) messaging.