Tag: seniors

2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

As the Medicare market has grown to more than 68 million Americans, understanding how older adults navigate both traditional and digital media is more important than ever. Our 2025 Media Preferences of Older Adults survey provides fresh insights into evolving media habits, comfort with digital environments and the enduring value of established channels. Take a look at the takeaways and marketing implications that stood out to us.

What Comes Next? Insights into Senior Living Plans and Preferences

What Comes Next? Insights into Senior Living Plans and Preferences

In the coming years, dramatic demographic shifts will deeply impact the senior living industry, affecting technology, services and housing options. As older adults seek to maintain their wellness, safety and comfort, the industry must adapt to their evolving needs. To capture older adults' feelings about senior living options, Media Logic's Consumer In Sight team conducted a survey focused on understanding respondents' current perceptions, preferences and attitudes toward various accommodation options.

2023 Media Preferences of Older Adults: Annual Consumer Survey

2023 Media Preferences of Older Adults: Annual Consumer Survey

Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.

Four Organizations Proving that Facebook Groups are the Way to Engage Seniors

Four Organizations Proving that Facebook Groups are the Way to Engage Seniors

Groups are a budding opportunity for health plans, and some senior-focused organizations are already trying them out. After all, more than 55% of Americans aged 55+ are on Facebook, and more than 1.8 billion people are in Facebook groups. Want to see what this could look like for your brand? Here are four Facebook groups proving their ability to engage seniors.

Website Updates on Medicare.gov: A MarComm Perspective on the New Look

Website Updates on Medicare.gov: A MarComm Perspective on the New Look

In 2021, the Centers for Medicare and Medicaid Services began updating the customer-facing homepage and relevant linked pages on Medicare.gov. When we compared screenshots from 2021 to the same webpages in 2022, we noticed substantial improvements in clarity, stylization, ease of navigation and readability. Click through our slide deck to see the biggest changes from year to year.