A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.
We've identified the “next normal” list of affluent marketing tips. From striking the right tone to revisiting affluent basic requirements like top-notch customer service, these tips can help shape your affluent marketing campaigns for 2020 and beyond.
The window for marketing during Medicare AEP is small… very small. But even with CMS review and approval, it's not impossible to make mid-campaign course adjustments thanks to good analytics, reporting and access to real-time data and insights. As marketers, we need to be nimble and try new things. Take action now with these smart marketing tips.
Understanding the CMO mindset may be helpful for marketing and product teams as they get in sync with CMO priorities and plans. Here are some key findings from a recent CMO survey by Deloitte and other sponsors in partnership with the American Marketing Association.
Branch grand openings represent opportunities not only to evolve the brand’s physical footprint but also to grab market share from competitors. This is especially true in densely trafficked and populated urban markets.
Careening out of the canyon of confusion that was 2010 we come face-to-face with an alien marketing landscape of “owned media,” “geo-location” and “real-time.” What do these strange terms mean? What do they demand of marketers in retail? Are we facing another year of social media-driven craziness? To calm everybody down, we enlisted a few of the youngest Media Logicians to help us with our predictions for retail marketing in 2011 (see our predictions in plain text below).
- There’ll be no more social media strategies for you, missy
- Anybody with a conversion fetish will be asked to leave
- Big box retailers will make friends with phones
- Media will stop costing money and start making money
- Interactive promotions will escape the Facebook tab
- Goodbye social media cowboy
- AdweekMedia’s 2011 list of “Agencies of the Year” will not include a single traditional advertising agency
- The headlines will read, “Facebook is Dead!”
- We’ll ask paid media to come out and play too
- I’m running away
- Don’t worry, marketing will get fun again
The social web is driving a revolution. But it is not the fact that we can now communicate with customers and prospects socially that defines this revolution. It is the fact that we can now collaborate with customers and prospects... as well as with business colleagues, marketing partners, and advocates socially. In her excellent recent article for Advertising Age, Kunur Patel outlined the struggles big-name social media pioneers have faced trying to implement effective social media content creation and approval processes. One of the companies, Ford, stumbled on something really remarkable.
In early January, Jason Falls wrote a really interesting piece on his blog about the value of social media and its impact on search results. It was intriguing to me as I have the task of managing the paid search efforts on behalf of Media Logic for lead generation purposes. With Google and Microsoft making real-time search (social search) a part of their fruit salad, the effort to be found and its associated value is an ever elusive target. Creating inbound marketing leads via social media content strategies is high on the 2010 agenda. In order to open the doors more swiftly agencies, consultants and internal marketing departments need to assign real value for these efforts. Why was I so intrigued by Jason’s post?
A couple of weeks ago, I was reading a blog post on “Best Practices in Social Media,” a topic on which there is no shortage of opinions. (A Google search will return nearly 2.9 million results, which is about 400,000 more than last month.) As I was reading it, I was struck by how confidently the author threw around the term “best practices” to describe what he was doing. While I think it's great that people share their experiences – the good, the bad and the ugly – I think it's premature to start engraving anything in stone. As I was sharing my thoughts with our Executive Vice President/Executive Creative Director, he summed it up very nicely. “When it comes to social media,” he said, “best practice is practice.”
In his recent interview with Media Logic, social media consultant Jason Falls noted the very cool and too often undervalued role social media tools like Zeitgeist & Coffee play in charging up client-side, client/agency and client/world creative interaction. Jason latched onto our product as an easy way to step clients into social media. And in true social media fashion, his feedback helped us refine our pitch. Media Logic’s Zeitgeist & Coffee opens a fat pipe of information that flows without resistance between client, agency, influencer and customer. But raw information is not where the value lies. It’s the social interaction surrounding its contextualization and use – particularly when managed with a real live human at the hub – that modifies creative thinking, leading to more rapid development of innovative strategies, refined brand positionings and even new products.