Tag: hospital marketing

health system and hospital marketing

Successful Health System and Hospital Marketing Strategies: See the Campaigns

Health systems, hospitals and other healthcare providers face many challenges today which require a strategic marketing partnership. Here are a few examples of health system and hospital marketing campaigns from Media Logic.

hospital price transparency

New Hospital Price Transparency Rules Bring Confusion for Consumers

Though it may be difficult, taking steps to improve healthcare price transparency will ultimately lead to better patient satisfaction and long-term benefits for hospitals and health systems.

St. Peter’s Health Partners: Evolving the Brand Story

Including TV, print and digital, Media Logic's campaign for St. Peter's Health Partners profiled positive outcomes in cardiac care, oncology and orthopedics – highlighting the stories of patients and the dedicated team of medical professionals who made those stories possible.

Top 10 Healthcare Marketing Posts for 2014

The Media Logic posts that were most popular with clients and other readers in 2014 reflect some of the most interesting developments in the healthcare industry this year.

Hospital and Physician Marketing in the Era of (Nearly) Meaningless Online Ratings

Contrary to popular belief – and the lingering fear of healthcare providers – it’s not vengeful or angry reviewers that skew online physician ratings. It's also not related to the assumption that people are more likely to post negative reviews. Instead, skewed results are actually due to low numbers: ratings and rankings typically lack enough data to be statistically meaningful.

how digital and social tools may reduce hospital readmissions

Can Digital and Social Tools Reduce Hospital Readmissions?

Though not without problems, new technologies point to solutions for healthcare communications beyond print discharge papers. And the good news is not all of them require investment in a mobile app. Many existing digital and social tools already have the potential to assist with communication that can reinforce physician instructions and clear up confusion and, as a result, have the potential to avoid unnecessary readmissions.

Hospitals Beware: Your Chargemaster May Be Killing Your Brand

After a recent blood test, I received a bill that indicated the cost would be $527.00. Yikes! Fortunately, the invoice also showed an adjustment of $494.49 for which my insurance company seemed to be given the credit. Good news for me. Not so good for the hospital.

Healthcare marketing agency Media Logic showcases industry expertise with new website

New Media Logic Website Places Emphasis on Agency’s Healthcare Expertise

Have you seen Media Logic’s new website? Its redesign gives us the opportunity not only to showcase our agency’s healthcare focus (including a dedicated healthcare blog stream), but also demonstrate specifically how our expertise can help you reach your business goals.

What Facebook Zero Means for Healthcare Marketers

If you’ve invested in creating a robust liker base for your hospital’s Facebook page, you may be thinking, “What now?” And if you’re just getting started with marketing providers and services via Facebook, you may be thinking, “Why bother?” Take heart.

Healthcare Trends and Opportunities Outlined in White Paper Continue to Resonate, Reflect Current Headlines

We continue to be pleased with how the paper’s content is performing. "Meet the New Health Care Consumer: Reluctant, Anxious and Looking for Help" has been hitting the mark over and over on subjects that are consistently discussed and covered at industry and news sites.