Including TV, print and digital, Media Logic's campaign for St. Peter's Health Partners profiled positive outcomes in cardiac care, oncology and orthopedics – highlighting the stories of patients and the dedicated team of medical professionals who made those stories possible.
The Media Logic posts that were most popular with clients and other readers in 2014 reflect some of the most interesting developments in the healthcare industry this year.
Contrary to popular belief – and the lingering fear of healthcare providers – it’s not vengeful or angry reviewers that skew online physician ratings. It's also not related to the assumption that people are more likely to post negative reviews. Instead, skewed results are actually due to low numbers: ratings and rankings typically lack enough data to be statistically meaningful.
Though not without problems, new technologies point to solutions for healthcare communications beyond print discharge papers. And the good news is not all of them require investment in a mobile app. Many existing digital and social tools already have the potential to assist with communication that can reinforce physician instructions and clear up confusion and, as a result, have the potential to avoid unnecessary readmissions.
After a recent blood test, I received a bill that indicated the cost would be $527.00. Yikes! Fortunately, the invoice also showed an adjustment of $494.49 for which my insurance company seemed to be given the credit. Good news for me. Not so good for the hospital.
Have you seen Media Logic’s new website? Its redesign gives us the opportunity not only to showcase our agency’s healthcare focus (including a dedicated healthcare blog stream), but also demonstrate specifically how our expertise can help you reach your business goals.
If you’ve invested in creating a robust liker base for your hospital’s Facebook page, you may be thinking, “What now?” And if you’re just getting started with marketing providers and services via Facebook, you may be thinking, “Why bother?” Take heart.
We continue to be pleased with how the paper’s content is performing. "Meet the New Health Care Consumer: Reluctant, Anxious and Looking for Help" has been hitting the mark over and over on subjects that are consistently discussed and covered at industry and news sites.
Trustworthy (or not) and accurate (or not), consumers are using online reviews at least in part to select their healthcare providers. And as more “shopping” behaviors are adopted in healthcare, these reviews can be perceived as measurements. But what is being measured? Outcomes? Costs? Bedside manners? Patient satisfaction does not necessarily equal quality care.
Would a really big, really fun idea light a fire under your social marketing efforts? Well, you’re in luck! We’ve gathered some inspiration from outside the healthcare industry for hospital and healthcare marketers...