Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.
Email marketing is going even deeper. Right. Now. And financial services marketers, who already gather behavioral intel and can access highly detailed customer data, are among those best positioned to take the channel to the next creative level.
Millennials understand that branded content is still marketing, but if anything can bridge that trust gap, this readers-first, consumers-second approach from Chase and theSkimm stands a really good chance.
Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But just how differently? Recent studies shed some new light on the gray area of HTML email performance.
Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But *how* differently? Recent studies shed some new light on the gray area of HTML email performance.
The argument against advanced HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that HTML-heavy email is a viable option, is it always the most effective approach for your email marketing? New evidence suggests it may not be.
Even though technology is giving us more tools than ever, email marketers need to take a “less is more” approach, with efficient and succinct messaging and design. Simple is better when it comes to both plain-text and HTML email.
Simply put: if your emails are not mobile-friendly, you are literally turning away prospects at the door. Here are six things you should be doing to optimize your emails for today’s mobile audience.
If your emails are not mobile-friendly, you are literally turning away prospects at the door. Here are six things you must do to make sure your emails are optimized for today’s mobile audience.
How do you increase giving among alumni and other constituents during the worst economic downturn in a generation? How do you inspire a deeper connection between alumni and their alma mater? How do you connect alumni more effectively to the needs of current students? And how do you do this via email?