Tag: email marketing

illustration of a hand holding a smartphone. There's a heart on the screen. The image has an orange background with celebratory images, like champagne, gifts and party banners.

How FIs Celebrate Customer Milestones and Build Loyalty

Recognizing milestone events—like member birthdays or anniversaries—not only promotes loyalty but also shows appreciation. As Competiscan’s Senior Director of Insights Jessica Duncan explains, customer appreciation has always been a best practice, but it picked up even more momentum this year.

Blog image shows an older women and a younger girl dancing and the CVS logo

What to Learn from CVS on Chronic Condition Management Communications

As is with most people scanning scores of emails in their inboxes, the ones that stand out to me are the ones that speak to me, personally. Recently, an email from CVS caught my eye and undoubtedly won engagement with others like myself because the email is personally targeted, built on trust and educational. The approach and simplicity offer a lesson for payers and population health management regarding chronic condition management communications. Sometimes, all people need to be nudged to better health is simple, relatable communication.

When Is Less More? Plain-Text vs. HTML Email

The argument against advanced HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that HTML-heavy email is a viable option, is it always the most effective approach for your email marketing? New evidence suggests it may not be.

plain text email vs. html email

When Is Less More? Plain-Text vs. HTML Email

Even though technology is giving us more tools than ever, email marketers need to take a “less is more” approach, with efficient and succinct messaging and design. Simple is better when it comes to both plain-text and HTML email.