Tag: direct mail

Each year at Media Logic, we look at overall enrollment numbers to see which health insurers had substantial enrollment gains. We also compile direct mail creative examples.

Travel and dining – categories at the core of CSP’s value proposition – have taken a huge hit. Here, we take a look at how Chase has adapted as demonstrated by modifications in its direct mail messaging.

Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.

To say 2020 has been a tumultuous year is probably the understatement of the year. The COVID-19 health crisis has dramatically changed how we live, shop and even receive healthcare. And it's has impacted this year's Medicare AEP direct mail campaigns as well. Here's a look at a few "mini-trends" we're starting to see emerge early on in 2021 Medicare AEP direct mail marketing.

With the switch rate for the Medicare Annual Election Period (AEP) ticking up (again) this year, we took some time to study the direct mail creative of plans with YoY enrollment gains.

See why it makes perfect sense that Capital One, Chase, Amex and Citi continue to invest in direct mail for acquisition but not to the exclusion of email, display advertising, social marketing and third-party affiliate marketing.

We continue to see Medicare Advantage insurers offer new dual-eligible special needs plans (D-SNPs). We examined creative samples from D-SNP plans with significant YoY enrollment gains following the 2020 Medicare Open Enrollment Period (AEP).

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.

With the switch rate for the Medicare Annual Election Period (AEP) ticking up this year, it wasn't just the national plans who made big gains. We took some time to study some successful regional health plans.

Is beauty only skin deep? That seems to be the question Capital One is asking with different versions of its current direct mail acquisition packages. Media Logic’s financial services marketing experts take a look at what the brand may be testing… and why.