Tag: direct mail

direct mail value

Direct Mail Continues to Prove Its Value in Marketing Strategies

Direct mail can be innovative, succeed across age groups and be cost-effective. We’ve seen time and time again how hard direct mail works for a brand, including improving the ROI of integrated marketing strategies. It’s great to see its consistency and reputation reflected, once again, by the data.

direct mail marketing campaigns

Direct Mail Insights from Marketing Leaders

According to a recent report, direct mail remains “a vibrant and high-performing channel.” Take a look at these takeaways to see how DM campaigns are outperforming digital channels, including email, on critical KPIs like response rates and ROI.

HC Insights - 2021 D-SNP Direct Mail

6 Direct Mail Marketing Observations from 2021 D-SNP Plans

We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.

innovative direct mail

Innovations Breathe New Life Into Direct Mail

Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.

2021 Medicare AEP Direct Mail Marketing

COVID-19 Drives Subtle Changes to 2021 Medicare AEP Direct Mail Marketing

To say 2020 has been a tumultuous year is probably the understatement of the year. The COVID-19 health crisis has dramatically changed how we live, shop and even receive healthcare. And it's has impacted this year's Medicare AEP direct mail campaigns as well. Here's a look at a few "mini-trends" we're starting to see emerge early on in 2021 Medicare AEP direct mail marketing.