Direct mail is thriving in the financial services industry, outperforming digital channels in ROI, retention, and engagement. Explore key insights from the Lob 2025 State of Direct Mail report, including trends in personalization, automation, and omnichannel integration.
Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted its exceptional ROI, advanced personalization capabilities and innovative formats that drive measurable success. We believe it has remained a vital, strategic component of the modern omnichannel plan.
With the rise in digital content, it would be easy to assume that direct mail is losing relevancy. However, it remains a powerhouse in the marketing arsenal, especially for financial services with 84% of marketers saying it provides the highest ROI of any channel they use. Find out why direct mail is still so powerful.
Some FIs exclude direct mail from their campaigns, but that’s a mistake. Multi-channel campaigns work best, and DM makes considerable and reliable contributions to those efforts.
With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.
Digital companies are turning to traditional channels like direct mail for credit card marketing and personal loan acquisition. Our experts highlight best practices and assess how DM pieces from top fintech brands hold up. Examples include DM packages from SoFi, Chime, Best Egg, Upstart, Aspire, Petal, Payoff and Lending Club.
One trend that we pay close attention to is the continued growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. As payers continue to be interested in managing the care of the growing dual-eligible population, we wanted to look at how these plans marketed their benefits to prospects over the past calendar year.
Each year at Media Logic, we look at overall enrollment numbers to see which health insurers had substantial gains during the Annual Election Period (AEP) and their direct mail marketing efforts.
Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.
Preheat marketing helps Medicare Advantage (MA) plans build relationships and trust with prospects. The Media Logic Healthcare Team keeps a close eye on messaging strategies used during this critical time of year. We compiled direct mail samples and found a few common themes.
