Tag: customer relationships

How Citizens Bank Knew It Was “Ready” for a Rebrand

How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.

Bank of America life stage marketing

Bank of America Turns Life Stage Into a Product

While many financial institutions attempt to market life stage banking products/services and implement effective migration strategies we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America.

How Financial Services Brands Are Marketing Virtual Assistants

When it comes to current messaging, most FIs promote Alexa skills and proprietary chatbots as convenient ways to access basic account information and conduct simple transactions, but in the future we’re likely to see greater emphasis on customer relationships and consumer engagement.

Can credit card rewards sustain the customer relationship?

Can Rewards Sustain a Customer Relationship?

With deep market saturation, continual launch of new programs and reinvention of existing programs, there is a high degree of churn and upward pressure on brands' credit card reward programs. However, these marketing communications create opportunities to build customer loyalty.

Marketing to the Female “CFO”

Women have long been considered the CFOs of most households. Often, they are the financial decision makers and managers for their families. As such, experts have weighed in on the female mindset as it relates financial marketing...

At-a-Glance: Bank of America Better Balance Rewards

Bank of America recently launched the Better Balance Rewards card. The new product replaces traditional points or cash back rewards by giving customers $25 every quarter ($100 per year) if they pay more than their minimum balance on time, every month. We find this interesting for a number of reasons.