Research shows that co-brand programs are struggling to demonstrate relevancy of rewards. See what the data, including insights from the grocery sector, can teach us about bolstering loyalty.
Our list of over 20 active financial services podcasts, plus considerations for banks and credit unions that want to use the extremely popular medium to engage customers and prospects.
While credit unions may need to rethink plans for 2020, they also have new opportunities to communicate with their members and offer new solutions. In fact, one opportunity in particular may be poised to gain traction during the economic upheaval: voice assistant banking.
Proven best practices for financial services marketing -- and good instincts -- are still available to brands as they respond to challenges related to COVID-19. The Financial Brand article by Marous has some great suggestions for how to put them to use, and we've organized them into a few basic principles to guide the required shift in your marketing campaigns moving forward.
Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.
The Stacks House interactive exhibits – complete with backdrops for selfies, of course – aren’t just fun and games. They are designed to cut through the financial services marketing “noise” and present financial education in an engaging, experiential way to Millennial and Gen Z women.
Instead of just converting traditional bank services to the digital environment, U.S. Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.
While many financial institutions attempt to market life stage banking products/services and implement effective migration strategies we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America.
Worried about ongoing changes at Facebook? Don't panic. There are still plenty of opportunities to reach audiences through the social platform with engaging content and targeted ads.
If loving their bank is wrong, Fifth Third Bank customers don’t want to be right. Using the #BankLove hashtag, Fifth Third Bank surprised some of them recently by turning their positive feedback into songs and sharing them via video on Facebook and Twitter.