While many financial institutions attempt to market life stage banking products/services and implement effective migration strategies we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America.
Worried about ongoing changes at Facebook? Don't panic. There are still plenty of opportunities to reach audiences through the social platform with engaging content and targeted ads.
If loving their bank is wrong, Fifth Third Bank customers don’t want to be right. Using the #BankLove hashtag, Fifth Third Bank surprised some of them recently by turning their positive feedback into songs and sharing them via video on Facebook and Twitter.
One effective strategy to help discourage card switching is to encourage “sticky behavior,” or card usage that requires effort on the cardholder’s part to change in the future. Types of sticky behavior include automatic bill payments, online purchase platforms and mobile wallets and apps.
While most payers have mobile apps, the question is whether or not they meet consumer needs and expectations. Without discounting the value of apps that provide users with easy access to relevant tasks and functions, insurer apps can be more than utilitarian. They have the potential to do more than mimic desktop portals.
The redemption of rewards is easily the most important part of any loyalty program. Earning rewards can be passive, but redeeming them is a point of engagement between customers and brand. And when the process is satisfying for customers? It’s proven to be the best way to sustain interest in the rewards program… and the card.
We’ve been having some very interesting conversations about our recent video on consumer expectations around the products and services they use… and how those expectations continue to challenge the healthcare industry, specifically health insurance.
Chase has opened a Social Media Command Center, relocating the financial service company's social service team into a new high-profile and high-tech location at the Columbus McCoy Center. The move takes its social media team out of an invisible location and showcases it via the equivalent of NBC Today’s street side studio at Rockefeller Center.
Wells Fargo used Facebook and Twitter to share "Tip Jar" posts, which asked fans and followers for their suggestions on select financial topics. The effort illustrates something critical about social media marketing: it doesn’t have to be difficult or complicated. Sometimes, the best approach to engagement can be the easiest… a simple invitation to a relevant conversation.
What’s the one thing more than 500 million Twitter accounts have in common? Love of the RT, of course! The retweet is more than a basic mechanism for engaging in conversation on Twitter – being retweeted is one of the thrills of participating in the micro-blogging platform. Many Twitter users are able to leverage it as currency. In fact, we’ve noticed many retailers using retweets in their brand-building efforts. A cursory look at apparel brands on our Retail Social Juice Index over the last day or so reveals a number of opportunities retailers are seizing via the retweet, including influencer marketing.