Tag: customer engagement

pop up financial education experience from Stacks House

“Pop-Up With a Purpose” Offers Experiential Financial Education

The Stacks House interactive exhibits – complete with backdrops for selfies, of course – aren’t just fun and games. They are designed to cut through the financial services marketing “noise” and present financial education in an engaging, experiential way to Millennial and Gen Z women.

U.S. Bank’s New Mobile App Redefines the Digital Banking Experience

Instead of just converting traditional bank services to the digital environment, U.S. Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.

Bank of America life stage marketing

Bank of America Turns Life Stage Into a Product

While many financial institutions attempt to market life stage banking products/services and implement effective migration strategies we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America.

Marketing implications of Facebook's algorithm changes

Advice for Financial Services Marketers in the Wake of Facebook’s Algorithm Change

Worried about ongoing changes at Facebook? Don't panic. There are still plenty of opportunities to reach audiences through the social platform with engaging content and targeted ads.

#BankLove from Fifth Third Bank delights customers

#BankLove is Music to the Ears of Fifth Third Bank *and* Its Customers

If loving their bank is wrong, Fifth Third Bank customers don’t want to be right. Using the #BankLove hashtag, Fifth Third Bank surprised some of them recently by turning their positive feedback into songs and sharing them via video on Facebook and Twitter.

marketing strategies for encouraging sticky behaviors for credit card customers

Increase Sticky Behavior to Prevent Credit Card Switching

One effective strategy to help discourage card switching is to encourage “sticky behavior,” or card usage that requires effort on the cardholder’s part to change in the future. Types of sticky behavior include automatic bill payments, online purchase platforms and mobile wallets and apps.

Mobile engagement as a factor in the customer experience of healthcare brands

Insurers Turn to Mobile Technology to Increase Customer Engagement

While most payers have mobile apps, the question is whether or not they meet consumer needs and expectations. Without discounting the value of apps that provide users with easy access to relevant tasks and functions, insurer apps can be more than utilitarian. They have the potential to do more than mimic desktop portals.

Chase Freedom allows point of sale credit card rewards redemption

Chase Freedom Mobile App Offers Rewards Redemption at Point of Sale

The redemption of rewards is easily the most important part of any loyalty program. Earning rewards can be passive, but redeeming them is a point of engagement between customers and brand. And when the process is satisfying for customers? It’s proven to be the best way to sustain interest in the rewards program… and the card.

Future of Healthcare Isn’t Just Gadgets and Gizmos

We’ve been having some very interesting conversations about our recent video on consumer expectations around the products and services they use… and how those expectations continue to challenge the healthcare industry, specifically health insurance.

The Importance of Social at Chase

Chase has opened a Social Media Command Center, relocating the financial service company's social service team into a new high-profile and high-tech location at the Columbus McCoy Center. The move takes its social media team out of an invisible location and showcases it via the equivalent of NBC Today’s street side studio at Rockefeller Center.