An effective Early-Month-on-Book (EMOB) program can positively impact activation and early card use because when customers engage frequently within the first 90 days of card ownership, their long-term value is up to three-times greater.
Direct mail can be innovative, succeed across age groups and be cost-effective. We’ve seen time and time again how hard direct mail works for a brand, including improving the ROI of integrated marketing strategies. It’s great to see its consistency and reputation reflected, once again, by the data.
Customer perceptions about credit card communications are likely a source of dissatisfaction, says JD Power. Here's what we found!
Based on Auriemma Group research, these marketing tactics for card issuers may help boost second card in wallet use and elevate cardholder communications.
USAA Labs appears to be doing some really good work. However, the brand is not doing a good job at marketing its own product, representing a missed opportunity to harness customer interest and advocacy.
Articles on payment trends for 2019 include warnings for big banks about how to keep up and compete. We’ve heard these warnings before, of course, and what’s often missing is a reminder about the vital role customer communications play in launching and maintaining payment products.
Financial brand onboarding and welcome kits can be disorganized and non-cohesive and often contain too many inserts. Instead of building the brand, they can dilute it. There's a better way to create a customer relationship with a terrific brand experience.
These kinds of customer communications are legally required. Simple is just like every other bank: it has to notify its customers. But Simple isn’t treating the task like every other bank.
How can health insurers continue to offer these increasingly popular products without disappointing (or, according to some, outright deceiving) consumers?
The welcome kit for Citi's Double Cash Card adheres to just about every EMOB best practice Media Logic preaches.