Banks and credit unions make considerable investments in acquisition – often spending anywhere from $200/$300 to $1000 or more per new accountholder. Without the right nurturing of those customers, many could slip away before even developing a relationship.
Community banks and credit unions are gaining ground when competing with national banks for credit card customers. What benefits/features could help them build momentum? Data from Elan and PYMNTS points to account alerts, autopay, websites and apps as key opportunities.
Noticing that cred.ai’s acquisition success may not be as robust as its portfolio goals, we reviewed its website for opportunities to strengthen its acquisition marketing. Our suggestions better support conversions – and have broad application to fintech marketing in general.
Our team digs into the marketing best practices that nurture and support one of the Stash app’s primary engagement tools – the Stash Stock Party.
For effective bank and credit card marketing, consider what consumers want (and expect!) from financial institutions and products in 2022.
Acquisition activity is heating up! See what's motivating cardholders to seek new cards and how Issuers can leverage cash back -- the most highly favored rewards currency.
A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.
Travel brands and their issuing partners need to think broadly about how to sustain spending on co-brand cards during COVID, while also executing acquisition campaigns. Our team has already seen some new solutions from these brands and observed some interesting promotions from non- co-brand cards that can be instructive.
Our team agrees that marketers should explore these strategies from Mintel in B2C campaigns and, to that end, we are building upon the Mintel findings by sharing insights from Media Logic’s experience.