Tag: consumer trends

Adweek Says Fewer People Than You Think Use Financial Services Apps

Results from a recent survey of financial services consumers show that only 64% of respondents have downloaded their bank's mobile app. Of those, just 42% and 9% use the apps to track balances and check transaction status, respectively.

Summer Trends in Travel Rewards Credit Card Marketing

Contrary to popular belief, travel reward credit card offers are flying high. Here are just a few of the trends that are "in the air" this busy summer travel season!

Health Care Marketing Lessons from 2015 Trends

What Our Top 10 Blog Posts of 2015 Teach Us About Healthcare Marketing in 2016

Changes and challenges continue to dominate the consumer healthcare experience. What can insurers do? Healthcare marketing lessons you can use as action items for 2016.

Social Media Helps Bargain Hunters Shop, Save and Share

In the coming year, I will have my eye on the evolution of the retail discount. The traditional coupon clip has been transformed by shopping apps and social media. As an admitted bargain hunter, I’m glad to see deal-seeking become posh again. With the growing popularity of online social networks, where consumers “like” and follow brands as readily as they do friends and pop stars (see Media Logic’s 2010 Retail Marketing Report), the buying experience has become truly interactive and is likely to grow even more so.