Including TV, print and digital, Media Logic's campaign for St. Peter's Health Partners profiled positive outcomes in cardiac care, oncology and orthopedics – highlighting the stories of patients and the dedicated team of medical professionals who made those stories possible.
Bank branches that focus solely on the transactional nature of business conducted there are missing an opportunity to “make the branch visit a brand experience.”
What can your favorite brand teach you about bank marketing? We’re willing to bet it boils down to a customer experience that can’t be beat.
It’s time to make resolutions! But not those typical resolutions. If you’d like to lose a few pounds, exercise more or cut your Netflix bingeing in half, more power to you. But here, we want to talk about New Year’s resolutions for the health insurance marketer for 2016.
These kinds of customer communications are legally required. Simple is just like every other bank: it has to notify its customers. But Simple isn’t treating the task like every other bank.
MLMIC’s brand refresh included an updated logo, positioning and new graphic standards that support its position as an industry leader with long-term financial stability -- and its reputation as a trusted provider and supporter of policy holders. In addition, targeted demand generation and content marketing strategies were used to reach out to physicians, dentists and hospitals.
As part of MVP Health Care’s latest brand campaign, Media Logic recently created several television commercials and billboards to coincide with the health plan’s marketing strategy for open enrollment.
From a recent social media campaign, UK bank First Direct has enough happiness to last it a long, long while. Its promotion “Pictures of Happiness” utilized a Facebook app to crowd-source “photos of happiness” from fans. The contest not only awarded great prizes for the best submissions, but it also fed the user content into an ad campaign for the bank.
Not every marketing agency has the opportunity to be part of team that builds a global brand, and what's exciting to us is that awareness of the Fortitech name in localized regions around the world now often precedes a formal introduction to a Fortitech representative -- which makes that first meeting a lot warmer and often more productive toward sales.
I am a Mad Men freak. I have a master’s in magazine journalism. And – as fate would have it – I loooove clever marketing. What do all of these things have to do with each other? I give you: the latest issue of Newsweek. Even if you’re not a fan of the show, the issue is a pretty neat one to flip through. The entire magazine went back to its 1965 roots, which included reverting back to an old typeface, logo, and – to my delight – ad style.