Tag: affordable care act

Consumer education is a priority in ACA open enrollment

Consumer Education Still No. 1 Priority This Open Enrollment Season

This year's open enrollment challenges paint a pretty clear picture: as was the case a year ago, many people are simply not educated about the new healthcare law and what it means for their own coverage needs. Therefore, instead of simply “marketing” their plans, payers need to become educators so that consumers can become better healthcare shoppers.

challenges for payers in 2015 open enrollment

ACA’s Second Round Still Poses Challenges for Payers

“Been there, done that.” Think that’s what insurers are saying about this year’s health insurance enrollment period? Think again! Tomorrow marks the re-opening of the ACA’s healthcare marketplaces, and while having a year under our collective belts should make the process smoother than the first time out, this year presents both new and continuing challenges.

LA Times creates tool to find doctor on healthcare exchange

Find Doctors: Retail-Style Healthcare Marketing Tool from an Unexpected Source

While doctor databases are not new, typically only individual health insurers track which physicians participate in their own plans. In comparison, the LA Times tool aggregates all the plans in which a doctor participates within Covered California. We find it interesting that this very positive example of retail-style healthcare marketing is coming not from the state or plans themselves, but the media.