Our experts describe how to prioritize quality content, use your expertise to answer questions people ask and benefit from key content structure fundamentals. And just as importantly -- we share a few mistakes you'll want to avoid!
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Social media accessibility is a topic that all marketers should be talking about and addressing. We came up with the acronym FAVE to help marketers remember four of the most important and basic elements for social media accessibility: Formatting, Alt Text/Images, Video and Emojis. In this blog post, we'll explain why FAVE is so crucial and how you can use it to make sure your social media posts comply. And be sure to download our tip sheet for a printable checklist of dos and don'ts you can keep right on your desk!
Empathy on social media is one of the most talked-about strategies among marketers and should be an integral part of any social content marketing strategy. Using these tips and examples can help your content break through the noise and inspire your audience to connect with your brand.
Our Social Content Marketing Team has found that the payer/provider relationship provides unique opportunities for healthcare content marketers to create and share interesting, useful content to reach your target audiences online. Here are a few tips based on our team's experience.
Recognition of observances can humanize financial services brands and boost engagement… as long as it’s done right. We share good examples from the industry and list strategies you can apply to your social content.
Blogging can be a very important component of any content marketing strategy especially for payers as they begin building relationships with their prospect marketing audiences, particularly for Medicare and/or consumers who may be moving across plan types.
Our Emerging Media Team has assembled an overview of metaverse definitions, predictions and cautions for marketers in the early stages of investigating opportunities in this emerging – and fascinating! – space.
Done well, TikTok’s short-format videos can pack a punch. The key is to master both the message *and* the delivery. Here, we’ve identified TikToks from banks and credit unions that we think get it right.
Our list of Instagram best practices to boost engagement, publish meaningful content and create a cohesive brand image on the platform in 2022.
Facebook advertising restrictions impact audience targeting for financial services. Get what you need to know to adjust new and ongoing marketing campaigns accordingly.