Navigating the One Big Beautiful Bill Act: What Medicare Marketers Need to Know
When comprehensive legislation like the One Big Beautiful Bill Act (OBBBA) gets passed, healthcare marketers need to quickly assess: What changes? When? And how will it impact the upcoming Annual Enrollment Period?
The OBBBA, signed into law in July, is sweeping legislation that touches everything from taxes and defense to education and healthcare. For Medicare marketers, the bill introduces several targeted changes around eligibility requirements, prescription drug coverage, and Medicare Savings Program enhancements—but the timing and scope may surprise you.
In this timely conversation, Media Logic Healthcare Group Directors Josh Martin and Denise Carney-Jones cut through the complexity to focus on what really matters for this year’s AEP and beyond. They discuss:
- Why the core Medicare structure remains unchanged (and why that’s relief-worthy news).
- Which populations will face tighter eligibility requirements—and when.
- How delayed prescription drug reforms will affect those using some of the most expensive drugs.
- Which Medicare Savings Program improvements have been pushed back to 2034.
- What dual-eligible beneficiaries can expect despite broader Medicaid changes.
Watch their full discussion to understand how these policy shifts will shape your Medicare marketing strategy in the months ahead and stay tuned for more updates as portions of the OBBBA roll out in 2026 and beyond.
