Google Analytics 4 (GA4) is a new and more intelligent property that allows healthcare marketers to gain a better understanding of how members and potential members interact with your organization. Here are a few key points about the latest version of the web analytics platform.
Most healthcare marketers are aware of Google's "page experience update" (also known as the Core Web Vitals update), with a gradual rollout starting in mid-June 2021. This is all part of Google prioritizing the user experience (UX), and this update makes CWVs a part of their ranking criteria along with existing search guidelines.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell financial services marketers to think about a Facebook Groups marketing strategy if you haven't already.
Recent Twitter changes present significant opportunities for both brands and consumers. The latest round of updates offer more room for expression, tidier conversations and simplified communication.
Facebook recently updated its page design, and while the enhancements haven’t had marketers scrambling to fix anything broken, they have presented new opportunities that shouldn’t be overlooked by financial services marketers.
Facebook recently updated its page design, and while the enhancements haven’t had marketers scrambling to fix anything broken, they have presented new opportunities that shouldn’t be overlooked. What are the opportunities for health plan marketers? Let’s take a look.
Of course you’ve heard that organic reach of content on Facebook brand pages may reach zero. However, there is no need to panic. What’s called for is a re-evaluation of business goals to see what strategic role Facebook might play, including consideration of its paid opportunities.