Author: Social Content Team

HC Insights: Core Web Vitals Update

SEO for Healthcare Marketers: An Overview of Google’s Core Web Vitals Update

Most healthcare marketers are aware of Google's "page experience update" (also known as the Core Web Vitals update), with a gradual rollout starting in mid-June 2021. This is all part of Google prioritizing the user experience (UX), and this update makes CWVs a part of their ranking criteria along with existing search guidelines.

Facebook Page Design Changes for Health Plan Marketers

Facebook recently updated its page design, and while the enhancements haven’t had marketers scrambling to fix anything broken, they have presented new opportunities that shouldn’t be overlooked. What are the opportunities for health plan marketers? Let’s take a look.

How Facebook Zero Will Impact Financial Services Marketing

Of course you’ve heard that organic reach of content on Facebook brand pages may reach zero. However, there is no need to panic. What’s called for is a re-evaluation of business goals to see what strategic role Facebook might play, including consideration of its paid opportunities.