Media Logic Clients FYE and Cabela’s Take #1 and #3 Spots on the Top 10 Facebook Retailers List for the Week of 6/6
FYEGUY’s Angry Birds and Tech N9ne promos drive 21% Liker growth. The Zeitgeist & Coffee managed brand earns highest engagement score, too.
We work hard at Media Logic to remain neutral in our reporting on the state of marketing for a social world. There is a lot of good news and a lot of great ideas to spread around. We don’t need to be hogs. And honestly, we think “rising Likers lifts all boats.”
But we have to admit that it does feel pretty good to tell you that at 21 percent, the fastest-growing major brand on Facebook for the week ending June 5 was none other than our founding retail account FYE. It also feels pretty good to report that the third fastest-growing brand, Cabela’s, is a Media Logic client, too.
Against some pretty mighty odds, FYE has been growing its FYEGUY social persona at a prodigious rate as of late. In our recent webinar, FYE Naked, we boldly predicted that growth wouldn’t stop – that it would spike. That prediction came true when back-to-back Facebook-based social promotions, Angry Birds and Tech N9ne, drove the big percent increase in Likers and our Zeitgeist & Coffeesm-managed social effort earned FYE the highest Facebook engagement score among 100 tracked brands.
Cabela’s (our newest retail account) landed at #3 with 65K new Likers and a solid one-week increase of 6.1 percent. Competitors Gander Mountain and Bass Pro Shops took the #2 and #4 spots, with 6.4 percent and 4.1 percent gains, respectively.
PacSun and Walmart repeated their top 10 performances, landing in the #5 and #6 slots. Sears, after falling off the list the previous week, climbed to #7 on the strength of a Facebook Father’s Day sweepstakes. Gymboree, Tommy Hilfiger and Fashion Bug rounded out the list at #8, #9 and #10.
Curiously, Kirkland’s, which set the standard for Liker growth with its recent “Cha-Ching!” sweepstakes, fell this week all the way to the bottom of the Media Logic Facebook Retailers list.
