The very first season of ABC's Golden Bachelor was a smashing success. After a few years of declining viewership for the franchise, the series featuring 72-year-old Gerry Turner and suiters in their 60s and 70s marked a turnaround. The series earned accolades for its portrayal of older adults, and that's something Medicare marketers should pay attention to. Here are a few takeaways for healthcare marketing teams from Golden Bachelor.
Social media accessibility is a topic that all marketers should be talking about and addressing. We came up with the acronym FAVE to help marketers remember four of the most important and basic elements for social media accessibility: Formatting, Alt Text/Images, Video and Emojis. In this blog post, we'll explain why FAVE is so crucial and how you can use it to make sure your social media posts comply. And be sure to download our tip sheet for a printable checklist of dos and don'ts you can keep right on your desk!
Recognition of observances can humanize financial services brands and boost engagement… as long as it’s done right. We share good examples from the industry and list strategies you can apply to your social content.
Our list of Instagram best practices to boost engagement, publish meaningful content and create a cohesive brand image on the platform in 2022.
Seniors and boomers do rely on the Internet for information… a fact that ought to cause marketers in all sectors, including healthcare, to reevaluate media and content outlets for their direct-to-consumer (DTC) messaging.
Social media streams are great places for hospitals, clinics, healthcare systems and private practices to showcase their doctors and services. But having a Facebook page or a YouTube channel is just the first step to a successful marketing practice.
At first, the length of a Vine may seem limiting. What can you say in six seconds? Then along comes Visa to remind us that in a social media world, you can say a lot in six seconds. In fact, Visa has built an entire integrated campaign around it.
The healthcare industry is figuring out that “social media can improve care for patients with chronic disease” (MediaPost). And the proof points, confirmed by recent studies, include financial benefits.
As a marketer, there are pros and cons to the online review. Because there are so many platforms designed to host them, customer reviews are tough to monitor and even more difficult to manage, since most of those apps and sites are not client-owned. Even the most positive of reviews are difficult to legitimize with the increasingly widespread practice of false-positive reports by invested stakeholders and, even, businesses paying customers to post about shining experiences… that may not have actually happened. So, what’s a retailer, restaurant or service provider to do? Lie sitting duck or spend countless hours scouring the internet for reviews – positive or negative – that may forever sit on a third party platform? Neither. Take control.
What if outdoor advertisements did more than take up (visual) space? What if they made their environments better? That’s the concept of IBM’s Smarter Cities campaign.