Groups are a budding opportunity for health plans, and some senior-focused organizations are already trying them out. After all, more than 55% of Americans aged 55+ are on Facebook, and more than 1.8 billion people are in Facebook groups. Want to see what this could look like for your brand? Here are four Facebook groups proving their ability to engage seniors.
As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.
Facebook advertising restrictions impact audience targeting for financial services. Get what you need to know to adjust new and ongoing marketing campaigns accordingly.
We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for financial service brands to place higher value on their own lists and analytics to understand who customers are and how they interact with the brand’s website.
If the old saying “three makes a trend” is true, then financial service companies may be on their way to making Facebook page consolidation the social marketing trend de jour. Which FIs are merging Facebook pages, and more importantly, what can others learn from their experience?
Though the latest news from Facebook – “Facebook Will Curtail Unpaid Ads by Brands” – is creating buzz again about paid advertising, the announcement really just expands upon what Facebook explained last year.
As patient data gets digitized and analyzed in an effort to improve medical services and outcomes, bad data can be an obstacle to the best care. Enter Facebook. Ever heard of it? That’s tongue-in-cheek, of course, but have you considered the popular social network as a resource for quality healthcare?
Of course you’ve heard that organic reach of content on Facebook brand pages may reach zero. However, there is no need to panic. What’s called for is a re-evaluation of business goals to see what strategic role Facebook might play, including consideration of its paid opportunities.
One solution to declining organic reach is paid promotion of content. And what that mean is that financial brands must be extremely vigilant about how they’re using social media... but then again, we’ve always advocated that approach.
This time last year, asking your Facebook fans to comment on your page for a chance to win X, Y or Z was virtually a social sin when it came to abiding by the network’s strict promotion guidelines. But just as it’s wont to do, Facebook is changing its tune. On the heels of an announcement that the ad creation process will be simpler, Facebook updated its Pages Terms to make running promotions a lot easier, too. A lot easier. One change in particular – how fans can enter contests – is perfect for brands looking to engage with and reward their audiences in a simple, cost-effective way.