Engaging the Aging: Creating Conversation for SilverSneakers

Through our recent work with Healthways SilverSneakers, Media Logic is proving the value of strategic social marketing for membership-based organizations. In partnership with us, SilverSneakers has employed a nimble social media content development strategy and our revolutionary social media management suite, Zeitgeist & Coffee^sm, to enhance its engagement with members – increasing participation, fostering loyalty and stimulating new membership growth.

Watch as our conversation manager, Michelle, provides a behind-the-scenes look at how Media Logic and SilverSneakers are using social media as a marketing tool for collaboration and interaction with an active community of older adults.

Tags: collaboration, communities, conversation manager, engagement, growth, interaction, loyalty, membership organizations, seniors, Silver Sneakers, social media as a marketing tool, social media content development, social media management suite, strategic social marketing, Zeitgeist & Coffee