Tag: conversation manager

As a Conversation Manager, it’s my job to be completely entrenched in all things social. I’m constantly researching new tools, updating myself on the latest trends, and berating my husband for not having a Facebook account exploring the pros and cons of different platforms, features and updates. At the end of the day, I take everything I know and use it to help my clients be the best “at social” they can be. Sometimes I forget that not everyone is as engrossed as I am. Sometimes, when new or potential (or even old) clients come to Media Logic for help, I’m reminded that some people don’t really know that much about Twitter, Facebook or YouTube. And you know what? That’s totally fine (and why we’re here!). Just this past week, in fact, I met a new client who wanted our help with starting a blog-based community site. Trouble was, he didn’t really know that much about blogging in general. To help get the ball rolling, I started compiling a list of best practices and guidelines that immediately came to mind.

Through our recent work with Healthways SilverSneakers, Media Logic is proving the value of strategic social marketing for membership-based organizations. In partnership with us, SilverSneakers has employed a nimble social media content development strategy and our revolutionary social media management suite, Zeitgeist & Coffeesm, to enhance its engagement with members – increasing participation, fostering loyalty and stimulating new membership growth. Watch as our conversation manager, Michelle, provides a behind-the-scenes look at how Media Logic and SilverSneakers are using social media as a marketing tool for collaboration and interaction with an active community of older adults.