Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.
Video has a significant power in connecting insurers with members and prospects. Media Logic set out to build a comprehensive collection of 40 examples of video content marketing from 25 health insurers of all sizes.
Throughout the last six months, Media Logic’s series on video content marketing for health insurers has highlighted innovative ways in which insurers are using video, focusing on six key buckets of healthcare topics. However, there are a number of additional uses for video, and with strategic direction video can be the right method of reaching consumers.
Studies have shown that consumers who are informed about their health are more likely to have better health outcomes. As such, it’s advantageous for health insurers to team up with physicians and health systems to provide their members and prospects with valuable health education video content.
Video content marketing is an effective way to address questions that are frequently asked of health insurers' customer service representatives. Utilizing video to “show and tell” rather than walking members or prospects through steps or processes over the phone saves time and resources for insurers and can be an easier way for consumers to get up to speed.
An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.
Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.
In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.
In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.