If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.
When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.
Our Social Content Marketing Team has found that the payer/provider relationship provides unique opportunities for healthcare content marketers to create and share interesting, useful content to reach your target audiences online. Here are a few tips based on our team's experience.
Healthcare content marketing is both an art and a science. It's one thing to create great content in the form of blog posts, eBooks, infographics, podcasts, quizzes, videos and whitepapers, but how can you measure that content to see if it made an impact? Measuring your healthcare content marketing performance may seem challenging, but it doesn't have to be.
Facebook’s new advertising targeting restrictions have been a hot topic since Meta first announced the changes last fall. With limitations going into effect in 2022, We spoke with Media Logic’s Director of Media Integration, Patrick Boegel, about the implications of the changes for healthcare companies and what advertisers can do to optimize targeting going forward.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its healthcare marketing potential and starter recommendations for healthcare brands.
Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.
Amid all of the chaos and uncertainty in this world, many of us are craving connection and accurate information. Social media is a great way for marketers to provide both. We have a few ideas and suggestions paired with recent examples of healthcare organizations who have done a great job doing so during the COVID-19 pandemic.
A compilation of Media Logic's most popular healthcare marketing blog posts for the year! It includes insights on a variety of topics, from marketing during COVID-19 to Medicare marketing to new marketing vehicles like podcasts and TikTok.
Based on experience working as a healthcare social content manager during the COVID-19 pandemic, here are a few takeaways and lessons learned.