How FIs Can Benefit From Debit Card Loyalty and Rewards Programs
Debit card rewards represent an opportunity for financial institutions to appeal to consumers and set themselves apart from competitors.
Debit card rewards represent an opportunity for financial institutions to appeal to consumers and set themselves apart from competitors.
Several top FIs and fintechs are offering kids and teens debit card products and pitching them as fertile learning grounds for financial education. We explored content marketing from a few key players to see how these financial brands are supporting their claims about financial literacy gains.
Combined with the impact of COVID-19, industry trends point to the complete demise of the paper check in the not-so-distant future.
Articles on payment trends for 2019 include warnings for big banks about how to keep up and compete. We’ve heard these warnings before, of course, and what’s often missing is a reminder about the vital role customer communications play in launching and maintaining payment products.