Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]
Direct mail is thriving in the financial services industry, outperforming digital channels in ROI, retention, and engagement. Explore key insights from the Lob 2025 State of Direct Mail report, including trends in personalization, automation, and omnichannel integration.
April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.
Our Emerging Media Team has assembled an overview of metaverse definitions, predictions and cautions for marketers in the early stages of investigating opportunities in this emerging – and fascinating! – space.
A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.
We've identified the “next normal” list of affluent marketing tips. From striking the right tone to revisiting affluent basic requirements like top-notch customer service, these tips can help shape your affluent marketing campaigns for 2020 and beyond.
The window for marketing during Medicare AEP is small… very small. But even with CMS review and approval, it's not impossible to make mid-campaign course adjustments thanks to good analytics, reporting and access to real-time data and insights. As marketers, we need to be nimble and try new things. Take action now with these smart marketing tips.
Understanding the CMO mindset may be helpful for marketing and product teams as they get in sync with CMO priorities and plans. Here are some key findings from a recent CMO survey by Deloitte and other sponsors in partnership with the American Marketing Association.
Branch grand openings represent opportunities not only to evolve the brand’s physical footprint but also to grab market share from competitors. This is especially true in densely trafficked and populated urban markets.
Careening out of the canyon of confusion that was 2010 we come face-to-face with an alien marketing landscape of “owned media,” “geo-location” and “real-time.” What do these strange terms mean? What do they demand of marketers in retail? Are we facing another year of social media-driven craziness? To calm everybody down, we enlisted a few of the youngest Media Logicians to help us with our predictions for retail marketing in 2011 (see our predictions in plain text below).
