Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).
Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.
You know the story. There’s a score to settle between the tortoise and the hare. The hare is haphazard and in a big hurry. The tortoise is methodical and willing to pace himself. If influencer marketing were a race, my money would be on the tortoise. Of course, influencer marketing’s a strategy, not a race. Even still, hare’s need not apply. Word on the street is, in their haste, hares implement several ill-advised tactics, including
- leaving spammy blog comments (“Great post, but have you seen mine?“)
- tagging popular profiles randomly (“Hey, @You! Wanna help me sell myself?”)
- blasting the masses with identical text (reproducing content like, well, rabbits) and
- popping up with pitches out of the blue.
Immediately after entering the store, we encounter the Easter displays: bags of plastic grass, baskets in all colors and sizes, cartons of chocolate, towers of toys. My son says, “I gotta tell the Easter Bunny about this place! He should totally shop here!” This influencer strategy was born in a Super Walmart. My son was going to gain points – and hopefully some kickbacks he could really enjoy – by telling the Easter Bunny about this great resource he’d found. Influencer strategy #1: Make the Bunny’s job easier by knowing what he needs and helping him find it.
Media Logic recently teamed up with F.Y.E. and Vivendi Entertainment on a project that really tested our ability to move fast… and think even faster. Under a deadline of less than 48 hours, we concepted, developed and executed a regionally focused promotion for the WWE in support of their flagship event: Wrestlemania XVII.