Tag: Health Alliance Plan (HAP)

Insurance Branding

Successful Insurance Branding Strategies: See the Campaigns

In the insurance industry, constant change is actually the norm. Here are a few examples of recent insurance branding campaigns from Media Logic.

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.

HAP: Improving the Customer Experience

Let’s face it. Figuring out health plans can be intimidating. With this in mind, HAP set out to refresh its New Member Welcome Kit to better reflect its commitment to helpful, customer service. The Welcome Kit needed to speak to new members in a friendly, reassuring tone and provide clear instructions on how to take […]

Marketing campaigns for HAP based on research and insights

Research and Insights at Center of Marketing Campaigns for HAP

To increase enrollment and maximize the efficiency of its marketing efforts for ACA’s second year, HAP engaged Media Logic to build campaigns informed by research and insights.