Facebook's first-ever Super Bowl ad focused on Groups. This should tell healthcare marketers to think about a Facebook Groups marketing strategy if you haven't already.
After a series of privacy scandals and user-data issues, Facebook has issued a major redesign for desktop and mobile. Some of these Facebook design updates can impact social content marketing strategies immediately and in the future.
Facebook recently updated its page design, and while the enhancements haven’t had marketers scrambling to fix anything broken, they have presented new opportunities that shouldn’t be overlooked. What are the opportunities for health plan marketers? Let’s take a look.