The Stacks House interactive exhibits – complete with backdrops for selfies, of course – aren’t just fun and games. They are designed to cut through the financial services marketing “noise” and present financial education in an engaging, experiential way to Millennial and Gen Z women.
Not so long ago, marketers created a bright line between experiential and social marketing...
But the line is beginning to fade.
Let's take a closer look at what experiential marketing looks like in the age of social media.