Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.
If best practices, tip sheets and examples from top brands are your love language, you’ve come to the right place! While closing out the year and setting yourself up for success in 2024, we invite you to lean on the expertise of our team, as shown in our most popular posts of 2023.
Noticing that cred.ai’s acquisition success may not be as robust as its portfolio goals, we reviewed its website for opportunities to strengthen its acquisition marketing. Our suggestions better support conversions – and have broad application to fintech marketing in general.
Debit card rewards represent an opportunity for financial institutions to appeal to consumers and set themselves apart from competitors.
Several top FIs and fintechs are offering kids and teens debit card products and pitching them as fertile learning grounds for financial education. We explored content marketing from a few key players to see how these financial brands are supporting their claims about financial literacy gains.
Financial brands hoping to create opportunities with this emerging demographic will need to start building relationships today, walk the talk when it comes to their values and be fully digitally accessible.
The time is right for FS brands to focus on digital wallets. American consumers are willing to try new payment methods, and digital wallets lead as the crowd favorite. In fact, forecasts indicate that the digital wallet market will grow 18.9% year-over-year through 2028.
Our team digs into the marketing best practices that nurture and support one of the Stash app’s primary engagement tools – the Stash Stock Party.
Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.
Our team examines the explosion in youth banking accounts and looks to Chase as a brand that demonstrates best practices in acquisition efforts aimed at Chase First Banking customers.