Historically, many digital health companies leaned into B2C2B marketing as their go-to-market strategy. The go-to-market strategy of B2C2B companies is to first build a strong end-consumer base, a logical way to develop the credibility and brand value needed to sell into payers, providers and enterprises for larger scale growth. But 34% of these B2C2B companies eventually evolve their model from B2C2B to B2B2C. Here are some strategies to help engage healthcare consumers and create a win-win for your B2B partner and your bottom line.
The results of our new survey, conducted in collaboration with Competiscan, point to ways that insurers can improve the member experience and prepare for future open enrollment periods.
Now that open enrollment for the second year of ACA is in the books, Media Logic has teamed up with Competiscan to see how healthcare consumers shopped and to learn what motivated them.
Although 20.6 percent were “very satisfied” and 40.2 percent were “satisfied” with their current plans, three out of five still intend to or may shop for new plans. Of those who are likely to be shopping, 60 percent say they’ll be looking for new insurers.
Results of a survey Media Logic conducted with Competiscan in the weeks just prior to open enrollment indicate that although 61 percent of those enrolled in health plans via state or federal exchanges are satisfied with their health plans, 61 percent also “plan to or may” shop for new plans.
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss Edelman’s 2010 Trust Barometer and its implications on gauging consumer trust and assessing the value of P2P advice in 2010 and beyond.