Tag: Bank of America

Bank of America life stage marketing

Bank of America Turns Life Stage Into a Product

While many financial institutions attempt to market life stage banking products/services and implement effective migration strategies we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America.

Examples of financial services influencer marketing on Instagram

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.

As Banks Promote Zelle, They Start Winning the P2P Race

Banks spent many years supporting development of Zelle but only recently began a major push to integrate and promote it.

Marketers Take Out the Rally Towels for Consumer Financial Education

Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!

What Top Financial Brands Teach Us About Social Media Engagement

We looked at social media profiles of some top banks to see what brand followers find most engaging. Hopefully, seeing what they’re doing will help you identify your own brand’s sweet spot.

Bank of America take customer-centric approach to innovation

How Innovation Helps Bank of America Deliver on a Customer-Centric Focus

In a report to stockholders, Bank of America's CEO pledged that Bank of America would continue to drive responsible growth by making smart decisions based on customer needs and attitudes. And the bank is already delivering on this customer-centric focus in a number of tangible ways.

How Did Financial Service Brand Ads Fare at the Super Bowl?

Super Bowl ads tend to be epic or wacky. These days, consumers may not want their financial companies to be either. Epic can be an overpromise, and wacky can come across as flip. For an industry still taking heat for the Great Recession, finding the balance of “play it safe” while still being memorable is key.

Charlotte: The Epicenter of Bank Social Activity

Two financial institutions have increased their focus on social media and have elevated the visibility of their activity on social channels, and both plan to work on social predominantly out of Charlotte – which could soon lay claim as “the big bank epicenter for social activities.”

6 Factors Changing the Bank Branch Customer Experience

More and more, we see bank branches becoming a mix of environments: high touch for affluent where personal interaction is protected, and low touch – via technology – for mass market consumers. Banks are also reducing real estate and staffing costs as they move to branch models that encompass a strategic mix of venues. Here’s a quick look at why change is happening... and how that change is apparent right now.

At-a-Glance: Bank of America Better Balance Rewards

Bank of America recently launched the Better Balance Rewards card. The new product replaces traditional points or cash back rewards by giving customers $25 every quarter ($100 per year) if they pay more than their minimum balance on time, every month. We find this interesting for a number of reasons.