Tag: Bank of America

Examples of financial services influencer marketing on Instagram

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.

How Did Financial Service Brand Ads Fare at the Super Bowl?

Super Bowl ads tend to be epic or wacky. These days, consumers may not want their financial companies to be either. Epic can be an overpromise, and wacky can come across as flip. For an industry still taking heat for the Great Recession, finding the balance of “play it safe” while still being memorable is key.

Charlotte: The Epicenter of Bank Social Activity

Two financial institutions have increased their focus on social media and have elevated the visibility of their activity on social channels, and both plan to work on social predominantly out of Charlotte – which could soon lay claim as “the big bank epicenter for social activities.”

6 Factors Changing the Bank Branch Customer Experience

More and more, we see bank branches becoming a mix of environments: high touch for affluent where personal interaction is protected, and low touch – via technology – for mass market consumers. Banks are also reducing real estate and staffing costs as they move to branch models that encompass a strategic mix of venues. Here’s a quick look at why change is happening... and how that change is apparent right now.

At-a-Glance: Bank of America Better Balance Rewards

Bank of America recently launched the Better Balance Rewards card. The new product replaces traditional points or cash back rewards by giving customers $25 every quarter ($100 per year) if they pay more than their minimum balance on time, every month. We find this interesting for a number of reasons.

Banks Make a Play for the Unbanked

Prepaid cards have long been the product of choice for the unbanked and underbanked. The low barrier to entry has made them ideal for this segment – consumers just pick them up off a shelf, load them with cash and use them like debit cards. GPR cards, once the domain of display racks at retail and check cashing stores, seem to be moving into the mainstream of the financial service industry.