As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.
Historically, many digital health companies leaned into B2C2B marketing as their go-to-market strategy. The go-to-market strategy of B2C2B companies is to first build a strong end-consumer base, a logical way to develop the credibility and brand value needed to sell into payers, providers and enterprises for larger scale growth. But 34% of these B2C2B companies eventually evolve their model from B2C2B to B2B2C. Here are some strategies to help engage healthcare consumers and create a win-win for your B2B partner and your bottom line.
Develop a plan for the evolution of consumer preferences by understanding millennials’ life values and developing a plan that accounts for areas of overlap and divergence with what matters to Generation Z.
Newly-minted millennial executives are bringing their personal values to work with them and they’re not interested in business-to-business-as-usual. Here are 6 pointers to help you connect with them.
The cancellation of food industry trade shows means you'll have to reassess your outreach efforts for the coming year and get creative about lead generation. Here's how you can make the best of the situation.
While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.
As with traditional marketing, timing social marketing initiatives correctly is essential for communicating with the right audience. Further, the time and day that marketers should be posting is dependent on the target audience (business versus consumers) and social platform (Facebook versus Twitter versus LinkedIn). MarketingProfs explores when brands should be posting to their social streams-- even down to the hour. Plus, see a break down of best practices in social sharing. Hint: B2B brands receive significantly higher engagement when using hash tags on Twitter than B2C brands! Talk to us for additional social insights — and the who’s, what’s, when’s, and where’s of social sharing.
Lately, one social marketing tactic has been dominating the discussion, says David Kirtpatrick over at MarketingSherpa. That tactic is content marketing, and brand-side practitioners, agencies, and vendors agree—a content marketing strategy is essential. Kirkpatrick breaks down the basic steps that B2Bs should take in developing a successful content marketing strategy from initially defining goals to measuring results. Interested in how your business can get off the ground with content marketing? We can help.
The marketing and selling of health insurance includes several seemingly unbreakable conventions. Among them:
- Wellness is really just for perfect people who were always well to begin with.
- Lower rates always means lower quality.
- You can’t get a price quote until you talk to a salesperson.
- And healthcare marketing is pretty much required to be trite and tired.
Can social media marketing drive B2B inbound leads? I think so. Can you be convinced?