With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.
A recent Media Logic online webinar covered new strategies to help Medicare marketers break through the AEP clutter and better engage with Medicare prospects. The online seminar featured the insights of two members of our Healthcare Marketing Innovation Team: Jim McDonald, head of strategic growth, and Josh Martin, healthcare group director.
Looking at the greatest membership gains and losses overall doesn't quite paint the whole picture. We looked at changes by plan type and noticed something interesting: Some of the biggest winners didn't gain across product types, but just one or two types of plans.
Several co-brand MA plans – three of which were announced in the second half of 2023 – were open for enrollment during the 2024 AEP. We analyzed how these offerings were promoted in direct mail and social media and looked into how the plans fared in terms of enrollment numbers.
We always endeavor to stay on top of the latest trends in healthcare marketing and pass on updated best practices to readers on our blog. Throughout 2023, we've paid attention to valuable consumer insights of older adults, interesting tools for marketers and consumers alike, changing demographics of Medicare eligibles, the rise of generative AI and so much more. Take some time to get caught up on our top blogs from this past year, covering those topics and many others.
While marketing isn’t the only factor determining a health plan’s success during the Medicare Annual Election Period (AEP), we must be nimble and ready to course correct. Here, Media Logic provides tactics when leads are lagging.
At the midpoint of the Annual Enrollment Period (AEP), we took a pulse, through a quick survey of Medicare-eligible consumers, to get insight into the decisions they are making and why. While these consumers insights won’t impact marketing tactics this AEP, they can answer questions you may have about the trends payers are seeing across the country.
In-person, face-to-face Medicare sales meetings and health insurance seminars were understandably in low demand during last year's AEP. However, we expect in-person interaction channels to make a comeback during this year's AEP.
Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.
Even amidst the social distancing protocols of COVID-19, people are finding innovative ways to do business and to attain the products and services they need or want. But how will this impact Medicare sales strategies this fall?