From measuring and interpreting it, to applying and improving it, health insurance marketers acknowledge that ROI is an essential metric that should play a role in nearly every step of the planning process. And while health insurance marketers understand the value of the metric, it’s a challenge for some organizations to gather the needed data points to calculate ROI and put it into action.
As a key figure that helps to make the case to decision makers and senior leadership about marketing’s critical impact on business, it’s important that health insurance marketers understand how to “own the numbers.”
Accordingly, Media Logic recently hosted a webinar to discuss how marketers can – and should – embrace return on marketing investment, especially since industry dynamics have shifted and direct-to-consumer marketing is critical. In this webinar, Media Logic President David Schultz presents tips and insights on how health insurance marketers should calculate ROI and how ROI can be used for marketing decisions.
Click here to watch the recording and broaden your understanding of the “ultimate metric” today. Want to learn more? Get in touch to discuss how we can help to develop a ROI-driven strategy for your campaigns.