See why it makes perfect sense that Capital One, Chase, Amex and Citi continue to invest in direct mail for acquisition but not to the exclusion of email, display advertising, social marketing and third-party affiliate marketing.
If you imagine a strategy for 2019 that hits the trifecta -- it builds relationships, it provides customers with clear value *and* it offers measurable ROI -- there’s a good chance that winning strategy is a content marketing strategy.
Media Logic recently hosted a webinar to discuss how marketers can embrace health insurance marketing ROI, especially since industry dynamics have shifted and direct-to-consumer marketing is critical.
If you feel that you may have been dismissive about the marketing power of social media, "Cheer" up. Stem the "Tide" of negativity. I'm going to let you in on a little "Secret." Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble's Ted McConnell. Who's Ted McConnell?