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At a Glance: “On Your Time” Service for Wells Fargo Bank Customers

Recent customer email communications from Wells Fargo Bank reveal a new service from the bank called “On Your Time,” which allows customers to set up an in-branch appointment to meet with a banker.

We think it’s noteworthy for a number of customer-centric reasons:

  • taps into every bank customer’s wish of “make it convenient for me;”
  • has a name that telegraphically communicates the promise and the benefit;
  • uses an online channel that is not only easy to use but also available 24/7 beyond banking hours;
  • doesn’t require a branch visit or phone call for a task that does not need to be one-on-one; and
  • gives the customer options – time and place – up to two weeks in advance.

E-mail communication (screenshot) sourced from Competiscan’s “This week in Deposit Products” (for the week of 5/6/13).

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