TikTok's popularity with GenZ consumers provides marketers with a snapshot into how members of GenZ express themselves and what they are passionate about.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell healthcare marketers to think about a Facebook Groups marketing strategy if you haven't already.
Social media trends evolve at a fast pace. Don't let emerging social media platforms intimidate you. It is important to understand them, as well as evaluate if they fit with your marketing goals.
The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.
Online reviews-we've all used them, and they make or break a product or business. But how do online reviews affect healthcare marketing? Creating a smart online review management strategy is a good idea for a number of reasons.
To incorporate recent trends into their Instagram strategies, FS brands must remember that bigger isn’t always better. Instead, FIs should strive for authenticity and engagement. In addition, staying on top of current metrics can help content marketing teams ground their efforts in what’s valued most on each platform.
Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).
There is definitely value in influencer marketing for healthcare brands as part of your marketing mix along with advertising and content marketing. Just remember that bigger isn't always better.
A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.
See why healthcare brands are incorporating video into their social media strategies and get recent examples of social media videos from healthcare brands that demonstrate how the approach to social content can be adopted by organizations of any size.