Changes related to inflation — like increased food prices and the rising cost of housing — are not lost on Medicare-eligible consumers who are often on a fixed income. Ahead the 2023 Medicare Annual Election Period (AEP), Medicare marketers should consider the impact of the economy. Our Healthcare Team provides a few takeaways.
Our Social Content Marketing Team has found that the payer/provider relationship provides unique opportunities for healthcare content marketers to create and share interesting, useful content to reach your target audiences online. Here are a few tips based on our team's experience.
Blogging can be a very important component of any content marketing strategy especially for payers as they begin building relationships with their prospect marketing audiences, particularly for Medicare and/or consumers who may be moving across plan types.
Healthcare content marketing is both an art and a science. It's one thing to create great content in the form of blog posts, eBooks, infographics, podcasts, quizzes, videos and whitepapers, but how can you measure that content to see if it made an impact? Measuring your healthcare content marketing performance may seem challenging, but it doesn't have to be.
Although podcasts have grown steadily since they first appeared on the scene in 2004, they've picked up momentum in recent years, as entertainment and advertising opportunity. We take a look at a few benefits of podcast advertising for financial services marketers.
Recent media coverage of podcasts has brought them more attention. They have potential as an advertising medium for healthcare marketers for a number of reasons. Here's some basic information on what you need to know.
Amid all of the chaos and uncertainty in this world, many of us are craving connection and accurate information. Social media is a great way for marketers to provide both. We have a few ideas and suggestions paired with recent examples of healthcare organizations who have done a great job doing so during the COVID-19 pandemic.
Based on experience working as a healthcare social content manager during the COVID-19 pandemic, here are a few takeaways and lessons learned.
Insights on podcasts and podcast listeners in the U.S. and considerations for healthcare marketers on the strategic role of podcasts to engage with consumers, healthcare professionals and/or current and future employees - plus a list of 10 active podcasts from healthcare organizations for inspiration.
TikTok's popularity with GenZ consumers provides marketers with a snapshot into how members of GenZ express themselves and what they are passionate about.