Author: Caitlin Nicholson

HC insights - podcasts

Health Insurers Use Podcasts to Engage with Brokers and Employer Groups

For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

healthcare twitter chats

Twitter Chats for Healthcare Organizations Boost Health Literacy and Patient Engagement

Twitter chats hosted regularly by healthcare organizations can raise awareness of important health issues. Here are a few strong examples of how healthcare organizations can pursue thought leadership and establish connections with patients and members by putting their expertise into a format that works for and engages a social media audience.

medicare marketing influencers

Medicare Marketers, Take Note of Key Influencers

Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.

promote health literacy

How Content Marketing Aids Health Insurers in Curing Ailing Health Literacy

Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.

health plan communications

Medicare Advantage Plans… Your Members Want to Hear from You

A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!

uber, lyft healthcare

Uber, Lyft Hope to Drive Improvements in Healthcare

Tech giants have focused their attention on disrupting healthcare. Uber and Lyft have aligned themselves with the healthcare industry to address (and hopefully solve) pending issues.

Blog - Facebook's Algorithm Change

Advice for Healthcare Marketers in the Wake of Facebook’s Algorithm Change

Healthcare marketers don't need to panic in the wake of Facebook's latest algorithm change. There are still plenty of opportunities to effectively reach audiences online and through social platforms.