Although podcasts have grown steadily since they first appeared on the scene in 2004, they've picked up momentum in recent years, as entertainment and advertising opportunity. We take a look at a few benefits of podcast advertising for financial services marketers.
Recent media coverage of podcasts has brought them more attention. They have potential as an advertising medium for healthcare marketers for a number of reasons. Here's some basic information on what you need to know.
Amid all of the chaos and uncertainty in this world, many of us are craving connection and accurate information. Social media is a great way for marketers to provide both. We have a few ideas and suggestions paired with recent examples of healthcare organizations who have done a great job doing so during the COVID-19 pandemic.
Based on experience working as a healthcare social content manager during the COVID-19 pandemic, here are a few takeaways and lessons learned.
Insights on podcasts and podcast listeners in the U.S. and considerations for healthcare marketers on the strategic role of podcasts to engage with consumers, healthcare professionals and/or current and future employees - plus a list of 10 active podcasts from healthcare organizations for inspiration.
TikTok's popularity with GenZ consumers provides marketers with a snapshot into how members of GenZ express themselves and what they are passionate about.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell healthcare marketers to think about a Facebook Groups marketing strategy if you haven't already.
Social media trends evolve at a fast pace. Don't let emerging social media platforms intimidate you. It is important to understand them, as well as evaluate if they fit with your marketing goals.
The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.
Online reviews-we've all used them, and they make or break a product or business. But how do online reviews affect healthcare marketing? Creating a smart online review management strategy is a good idea for a number of reasons.