Author: Arte Levy

How Citizens Bank Knew It Was “Ready” for a Rebrand

How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.

Restoring the Faith: Rebuilding Consumer Confidence in the Wake of a Data Breach

Recent research found that 37 percent of Americans have expressed a preference to use cash in lieu of credit or debit cards to pay for purchases because of the recent thefts. Right now is a strategically critical time for financial institutions to refocus credit and debit card product messaging to increase emphasis on security features.

Keeping Score: Free FICO Popular with Discover “It” Cardholders

In November 2013, Discover followed Barclaycard and FNBO’s First Bankcard to offer free FICO Scores to “It” cardholders. The free reports are designed to build customer “loyalty, trust and growth through greater transparency” and greater consumer understanding of what FICO scores are, how they are calculated and how they are used for risk management decisions.

Are You Breach Ready? What Financial Institutions Can Learn from Target’s Recent Data Loss

Whether unintended, malicious or criminal, data breaches are more common than you may think. In fact, The Privacy Rights Clearinghouse has cataloged over 4,100 data breaches made public since 2005, which makes it feel like more a question of when – than if – a breach of financial and/or personal data will occur. There is a lot at stake (most significantly the very reputation of your brand) so immediate action is very important. Here’s how to begin developing a crisis plan to respond immediately to a data breach...