Media Logic Bares All In “FYE Naked” Webinar – Now Online
Learn the naked truth about one retailer’s social media promotions
It’s not every day you get to see a brand in the buff. Media Logic pulls back the curtain back on FYEGUY, its ongoing social media marketing effort on behalf of FYE, the largest specialty digital entertainment retailer in the United States.
The webinar, hosted by Media Logic’s EVP/ECD Ron Ladouceur (recorded 5/10/11), traces the history of FYE’s social marketing strategy – where it started, where it has gone – and reveals the results – even the embarrassing stuff. We share everything that has been learned about Facebook, Twitter, FourSquare, website integration and the in-store experience.
Whether it’s the economy, blossoming competition or emergence of other game-changing factors, every retailer faces challenges today. FYE, for instance, needed to reclaim sales it had lost to digital downloads and department stores, and it needed to tap the energy of its loyal customers to breathe new life into the brand. It turned to social promotions with very specific goals: increase site traffic and store sales, grow fan/follower bases and enliven the brand personality.
