Payment card manufacturer CPI was preparing to introduce a new product to its line of Card@Once instant issuance card printers. But before the new printer was launched, they wanted to lay some groundwork for both existing customers and new prospects with an online campaign focused on more generic messaging tied to their existing “Precision” printer.
Media Logic developed the strategy, creative, design and media plan for a targeted digital campaign consisting of multiple display banners and messaging ads – all driving to a dedicated Card@Once product landing page. A range of ads was placed on digital publications included in the media buy, each selected based on their reach into the financial service industries of our specific target audiences. For tracking purposes, each ad was also assigned a unique UTM code.
The ads themselves promoted CPI’s instant issuance capabilities, speaking to Card@Once’s ease of use and cloud-based capabilities – with the existing printer primarily represented through photography.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.
When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.
In today’s B2B landscape, content must do more than exist—it needs to connect, resonate, and drive results. By replacing generic assets with story-driven, journey-aligned content and clear metrics, marketers can turn content into a true growth engine.
