CPI’s Card@Once® is an instant issuance solution that allows financial institutions (and others) to physically print EMV® and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.
Media Logic worked with CPI to develop a strong visual and verbal identity for the new product – along with creative concepts, media planning, digital advertising creative, and video. In an era when consumers have come to expect instant solutions, this dynamic, integrated campaign highlights Card@Once’s ability to be easy, exceptional and “Ready when you are.”
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In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
