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Telling a complex story through animation.

Visa wanted to create a video to highlight the many ways their Visa Campaign Solutions platform can create a seamless customer experience. There were two big challenges:

1) the topic was complex and included many different scenarios, and

2) the video would be shown at a conference where audio could not be used to help tell the story.

Media Logic met these challenges without blinking. Using a unique, illustrative animation style with succinct captions, we were able to create a captivating video that brought the cardholder journey — and Visa Campaign Solutions services — to life.

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MVP Health Care

PSA campaign drives telemedicine usage during the COVID-19 crisis.

The perception of telemedicine instantly evolved from a late-night convenience to a life-saving solution during the COVID-19 crisis.

CPI Card Group

Powerful branding builds excitement around product innovation.

CPI’s Card@Once is an instant issuance solution that allows financial institutions (and others) to physically print EMV and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.

See our latest posts.

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Enrolling in Medicare is a significant milestone for older adults, but the process often feels overwhelming due to the complexity of choices, cost considerations and changing regulations. Our second annual NTM survey looks at what truly matters to consumers just entering Medicare, and how those insights can impact marketing strategies. Responses from adults ages 64-68 highlighted the importance of clear, digestible educational resources and direct support from plan reps and brokers. Check out all of our findings.

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Reaching Zillennials: How Financial Brands Are Leveraging Social Media

Reaching Zillennials: How Financial Brands Are Leveraging Social Media

Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]

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