Visa wanted to create a video to highlight the many ways their Visa Campaign Solutions platform can create a seamless customer experience. There were two big challenges:
1) the topic was complex and included many different scenarios, and
2) the video would be shown at a conference where audio could not be used to help tell the story.
Media Logic met these challenges without blinking. Using a unique, illustrative animation style with succinct captions, we were able to create a captivating video that brought the cardholder journey — and Visa Campaign Solutions services — to life.
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Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.
