With a mandate to increase acquisitions across its retail lending portfolios, Credit Union ONE turned to Media Logic to develop a wide range of promotions across a broad spectrum of media: direct mail, in-branch collateral and signage, emails, banners, paid search, social and more.
To further ensure we delivered relevant messages to the right audience, some efforts used variable data technology to create personalized messaging. Other efforts used triggered marketing tactics to target potential prospects.
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Core deposits — primarily checking accounts, savings accounts, and money market accounts — are stable, low-cost deposits that are the foundation of a bank's funding. Unfortunately, core deposit growth has become one of the greatest challenges facing FIs, including community banks. And so, consumer and business deposit acquisitions (a 2025 priority) will remain a focus in 2026 and beyond.
Our 2026 Consumer In Sights survey offers fresh insights into the market among older adults, offering a snapshot of behaviors, preferences, and trends shaping how older adults consume media, and more importantly, how much they trust the resources in front of them when making decisions.
Media Logic's Market Share Intelligence tool was built to give Medicare marketers a current and precise advantage. This tool offers a clear, relevant and granular view of your competitive landscape, supporting smarter decisions at every level of strategy.
