CPI’s Card@Once® is an instant issuance solution that allows financial institutions (and others) to physically print EMV® and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.
Media Logic worked with CPI to develop a strong visual and verbal identity for the new product – along with creative concepts, media planning, digital advertising creative, and video. In an era when consumers have come to expect instant solutions, this dynamic, integrated campaign highlights Card@Once’s ability to be easy, exceptional and “Ready when you are.”
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Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
