Powerful branding builds excitement around product innovation.

CPI’s Card@Once® is an instant issuance solution that allows financial institutions (and others) to physically print EMV® and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.

Media Logic worked with CPI to develop a strong visual and verbal identity for the new product – along with creative concepts, media planning, digital advertising creative, and video. In an era when consumers have come to expect instant solutions, this dynamic, integrated campaign highlights Card@Once’s ability to be easy, exceptional and “Ready when you are.”

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The Credit Card Perception Gap 

The Credit Card Perception Gap 

The credit card market is facing a paradox. Nearly half of U.S. consumers doubt they'd be approved for a new credit card—even as card applications hit their highest levels since pre-pandemic times. This disconnect between perception and reality, combined with shifting usage patterns across generations and risk tiers, requires a fundamental rethink of acquisition strategies.

The Evolution of ABM: Why Account-Based Everything is the Future

The Evolution of ABM: Why Account-Based Everything is the Future

Let’s be real: if your solution isn’t completely agnostic, then you’re probably kidding yourself if you think a broad-stroke, spray-and-pray approach to your go-to-market strategy will cut it. Buyers today don’t have time for fluff, and honestly, neither do you. Enter ABM—or, better yet, ABE (account-based everything). If you’re not completely sick of B2B acronyms […]