To maintain its position as the “go-to” center for orthopedics in the central New York region, Bassett Healthcare Network promoted the breadth of its bone & joint services with an integrated marketing campaign by Media Logic.
Using the theme “Don’t Spend Summer On The Sidelines,” the effort was designed to convince consumers to address their chronic pain issues, emphasizing the ability to regain freedom and mobility. The campaign targeted both “weekend warriors,” active individuals who may be susceptible to sports and work injuries, as well as the “baby boomer” audience who may need joint replacement or other treatments. The marketing effort featured print, outdoor, direct mail and radio that directed consumers to register for a series of educational seminars.
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Super Bowl LX drew 125M+ viewers and record-breaking ad prices, with financial services brands going big. The dominant theme was "AI is the new crypto", while others leaned on humor and humanity. Our takeaway: the strongest ads paired entertainment with a clear product message.
Large Language Models (LLMs) are poised to transform websites from static digital readouts into dynamic, conversational experiences that adapt to each visitor's needs in real time. By enabling truly personalized 1:1 journey instead of predetermined segment paths, LLMs allow brands to deliver tailored responses through natural dialogue while maintaining strategic control over messaging and user engagement.
Nearly 25 million U.S. households remain unbanked or underbanked, representing a significant market opportunity for financial institutions willing to address the unique barriers these digitally engaged, financially active consumers face. Success requires more than marketing messaging—it demands transparent products, no-fee accounts, community partnerships, and actionable strategies that rebuild trust with populations disproportionately affected by traditional banking exclusion.
