To maintain its position as the “go-to” center for orthopedics in the central New York region, Bassett Healthcare Network promoted the breadth of its bone & joint services with an integrated marketing campaign by Media Logic.
Using the theme “Don’t Spend Summer On The Sidelines,” the effort was designed to convince consumers to address their chronic pain issues, emphasizing the ability to regain freedom and mobility. The campaign targeted both “weekend warriors,” active individuals who may be susceptible to sports and work injuries, as well as the “baby boomer” audience who may need joint replacement or other treatments. The marketing effort featured print, outdoor, direct mail and radio that directed consumers to register for a series of educational seminars.
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The Bottom Lines Up Front: Agentic Commerce 101 Think of agentic commerce as having a super-smart personal shopper that never sleeps. These AI agents can learn a user’s needs, preferences, budget, past purchase history, and then go out and do all the heavy lifting. This ranges from searching across various online marketplaces, evaluating products, reading […]
Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.
It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.
